--- title: "Fireside Chat: The Future of Security - SentriX® Security Deployment Platform" description: Data I/O CEO, Anthony Ambrose, and Avi Fisher of Long Cast Advisers discuss the future of security and SentriX Security Deployment Platform. image: https://info.dataio.com/hubfs/BLOG%20Fireside%20Chat%20featured%20image-03.png --- [![Data I/O Corporation: The Leader in Electronics Manufacturing Solutions](https://info.dataio.com/hubfs/DataIO_February2020/images/dataio.png)](https://www.dataio.com/) Language - [English](https://www.dataio.com) - [中文](http://www.dataio.cn) - [Deutsch](http://www.dataio.de) - [Device Search](https://www.dataio.com/Support/Device-Support/Device-Search) - | - [Technical Support](https://www.dataio.com/Support/Service-Request) - | - [Contact Sales](https://www.dataio.com/Contact-Us/Sales) - | - [Max](https://www.dataio.com/max) - | - [Login](https://www.dataio.com/User-Login) - [Profile](https://www.dataio.com/user-profile) - [Logout](https://www.dataio.com/User-Profile/ctl/Logoff) [![Data I/O Corporation: The Leader in Electronics Manufacturing Solutions](https://info.dataio.com/hubfs/DataIO_February2020/images/dataio.png)](https://www.dataio.com/) - 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[Technical Support](https://www.dataio.com/Support/Service-Request) - [Webmaster](https://www.dataio.com/Contact-Us/Webmaster) - [Human Resources](https://www.dataio.com/Contact-Us/Human-Resources) [Data I/O Insights](https://info.dataio.com/insights) # Fireside Chat: The Future of Security - SentriX® Security Deployment Platform Wednesday, September 14, 2022 Data I/O's Fireside Chat series; a collection of interviews between Data I/O CEO and President, Anthony Ambrose, and a selection of highly respected professionals within the investment and financial communities. These “Fireside Chats” cover important and timely topics relating to the company, its platform technologies and the global business environment. This episode, the fourth in the series, **The Future of Security - SentriX® Security Deployment Platform**, features Avi Fisher, portfolio manager and principal of Long Cast Advisers, an investment advisory firm which makes concentrated investments in well-researched small cap securities. This interview focuses on "what, why, how" of data security and more specifically, how Data I/O's SentriX® security provisioning solves the challenges most OEMs face when positioning to implement device security. Also covered are current use cases for SentriX® and potential revenue of security provisioning for Data I/O based on existing customer base.   > "Having no security (for devices) is like the story of the ‘Three Little Pigs’, it’s the house of straw, good luck. Bolting on security at the end of the line is the house of wood, it’s better but when the hackers ‘huff and puff’ they’re going to blow down that house. SentriX® is the ‘house of bricks’, it’s much sturdier for all sorts of use cases. It protects the part not only in service, but also through the entire manufacturing process." Anthony Ambrose Future episodes will be announced via the [Data I/O LinkedIn page](https://www.linkedin.com/company/14802) as well as published on the dataio.com blog. To see the full schedule and learn more about the series, [click here](https://www.dataio.com/Articles/data-io-announces-fireside-chat-series-for-the-investment-community).     - [Tweet](https://twitter.com/share) ### About Data I/O Data I/O Corporation (NASDAQ: DAIO) is the leading global provider of advanced data and security programming solutions for flash, flash-memory based intelligent devices and microcontrollers for automotive, Internet-of-Things, medical, wireless, consumer electronics, industrial controls and other markets.   Customers use Data I/O’s programming solutions to reliably, securely, and cost-effectively bring innovative new products to life. ### Join our team Data I/O provides a fun, yet challenging environment where employees can work directly on or work to support leading-edge products in the industry, working alongside enormous talent in a small company, with direct visibility to senior leadership and ability to impact the bottom-line. [Learn more!](https://www.dataio.com/Careers/Life-on-the-Inside) © Copyright 2023 Data I/O Corporation. All Rights Reserved. | [Privacy](https://www.dataio.com/Privacy) | [Terms & Conditions](https://www.dataio.com/Terms) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jennifer Higgins", "url" : "https://info.dataio.com/insights/author/jennifer-higgins" }, "dateModified" : "2022-09-14T16:11:49.821Z", "datePublished" : "2022-09-14T13:00:00.000Z", "headline" : "Fireside Chat: The Future of Security - SentriX® Security Deployment Platform", "image" : [ "https://info.dataio.com/hubfs/BLOG%20Fireside%20Chat%20featured%20image-03.png" ], "mainEntityOfPage" : { "@id" : "https://info.dataio.com/insights/fireside-chat-the-future-of-security", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://info.dataio.com/hubfs/Data%20I_O%20logo_sm_web.png" }, "name" : "Data I/O Corporation" } } ```